Blink Inspections Logo Development
Blink specializes in energy inspection and design consulting to meet modern energy codes. They provide a range of services. The brief was to be broad enough to be a bold identity that was not too industry specific. There are elements of structure and the inference of an eye abstracted into a rotational pattern. This allows for the logo to be recognizable and reference construction services as well as design consulting. After an interview we broke the brands core ideals into 3 words that helped inform the selection of images that then informed the sketches. Through this process Blink was able to discern what would work best for their brand and its many applications.
